Course Overview
This course will deliver a comprehensive overview of the Keith & Del Zotto Group’s direct mail marketing and follow up process. Your course instructors, John Keith and Marco Del Zotto, provide this content in four separate phases in the form of training videos, written summaries of each concept, and downloadable templates for the marketing pieces.
The Major Concepts You'll Learn:
- The Fundamentals of Creating a Quality, Trackable, and High Conversion Mailing Program
- Our Complete Blueprint for Creating a Mailing Program From Initial Contact to Nurture Phase
- How We Integrate Our Website and CRM Into the Entire Mailing Program
The Skills You Will Develop:
- How to Set Up Your Budget
- How to Collect Owner Data Using MLS, Realist, Title Company
- How to Create a Landing Page
- How to Create a QR Code and Link to a URL
- How to Design and Select High Quality Materials for Physical Mail
- How to Track Lead Conversion
- How Many Touches are Required for a Conversion
- How To Create Automated Sequences of Tasks in Your CRM (Smart Plans)
Phases & Modules
Phase 1 - DATA COLLECTION & DESIGN (3 Modules)
Phase 2 - DESIGN (7 Modules)
Phase 3 - DELIVERY (6 Modules)
Phase 4 - NURTURING (4 Modules)
*Area of Service: Due to the competitive advantage this course offers to real estate professionals, we reserve the right to limit the sales of this course within each respective real estate market. Essentially, since this course provides an edge to those who purchase it, we will sell a limited number of copies for each service area. In the event that we reach our limit and need to revoke a purchase, we will refund the entire amount of the course.
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